Chevrolet – AR at AutoShow 2015

CHALLENGE: At AutoShow 2015 in Guadalajara, Chevrolet Naosa wanted to be the most visited booth and create a lasting impression on their visitors, as well as obtaining the largest possible database.

SOLUTION: Spinar created a Big Screen Event, using AR and re-creating Bumblebee Transformer (with the appropriate use of Licenses) in 3D for the attendees to interact with him. Bumblebee had 4 positions, incluiding the Camaro version of the (at that time) recently released Transformers movie.

RESULT: over 2,500 people interacted with Bumblebee and gave their personal data to Chevrolet. Then, they participated into a ruffle for the opoortunity to earn a 25% discount on the listed price of the car of their election.

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